When it comes to collecting art the reasons that motivate one tend to vary. Though the reasons are in abundance and different, in this post I want to discuss two ways of interacting with art while building your collection. Art is all about emotions and feelings – how you respond emotionally to an art work is what matters and not what the analytical part of your brain or the art market is telling you. Good and experienced art collectors understand that you can’t measure the intellectual and emotional satisfaction that art offers in financials terms. While reading about and getting to know art collectors I have notice two major types: ones that interact with the artists on a much deeper level and the ones that don’t.

Many art collectors are very successful business professionals. Their jobs may require being analytical, thorough, strategic and ruthless in negotiation. So it is no wonder that this daily attitude can influence the way that business professionals collect art and interact with artists. The ones that are not interacting with artists as much might approach to art in a more strategic way or might look at collecting as a profession (and I’m not talking about art funds in here).

In one interview I read in the past, an art collector mentioned that he avoids the social aspect of collecting. He is not interested in socializing with artists or becoming their friend, as he is afraid that it can hurt his “art sensors” and can interfere with his decision making process when he buys art. He mainly works with galleries and occasionally visits the studio.  When the artist becomes your friend you may buy their art as a way to help them out, instead of buying a piece that has significance or importance. Maybe.

Now, I believe that the majority of art collectors are not like that at all. Yes, they might be ruthless in business yet can be sensitive; sensitive people that express their feelings through the art. I’m not here to criticize the ones choosing a more strategic approach. I can totally understand it, art has become the new gold, best stock and cool investment; however, I think they are missing the biggest and more exciting part of art – the artists.

I’m here to talk about another approach cytotec pills 200mg. Getting to know the artists.

Since my 20’s, when I started to visit galleries and view art, I slowly changed my social circle. Today it consists mostly of creative people: artists, poets, architectures, designers, entrepreneurs and etc. When talking with visual artist I have learned a lot about beauty, values, passions, history, political views and emotions. What I have noticed is that I love talking with artists, being their friend, getting to know them and relating to them as much as I love the art itself. Frequently they challenge my way of thinking which is influenced by the business world.

When I interviewed Soledad Lorenzo, one of the most prominent women in the contemporary Spanish art world, she talked exactly about that. Lorenzo, you should know, had an important art gallery in Madrid which represented important national and international artists. What’s unique about Lorenzo is that she only presented and collected living artists, why only living artists you ask? Because “I prefer to speak with an artist, rather than only seeing their works because their mindset is interesting to me,” She said.

The reasons to develop relationships with artists are that it will allow one to develop a thorough understanding of what motivates them, what they are doing and why, what their perspective is when they create, which work they see as an important one in their development and if they are exploring a new grounds. “If I hadn’t known any artists I certainly wouldn’t know a damn thing about art. You simply have to know the people and see them working and let them tell you about their pictures,” said one collector.

In an interview with the Financial Times, Jackie Wullschlager asked François Pinault, the French business man, owner of the luxury conglomerate Artemis S.A. and one of the most famous art collectors in the world, what a good collector needs. He replied “A good collector needs an eye, emotion, the capacity to feel something in a work. You can be a cold brute in business; you don’t need feelings: it’s effective to eliminate them. But in art everything is about emotion.” When you read the interview, it can be valid for both types of collectors, right? Well I think that you get a deeper emotional involvement when you know the people who create the art.

When she posed the question of what possess  entrepreneurs to want and then share works of art he answered, “There is certainly a form of equilibrium between the material life of business and the life of art; the passion for art is, as for believers, very religious. It unites people, its message is of common humanity. Art has become my religion – others pray in church. It’s a banality, but you don’t possess art, it possesses you. It’s like falling in love.”

So it’s all about emotion isn’t it? I guess you are familiar with this phrase “an earth without art is just ‘eh.”  And what do you think? What are your preferences? Knowing the artist or not?

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