“Nir’s focus not only helped us create a more attractive story in our pitch but also to provide a broader vision for our startup, allowing us to understand our clients’ problems better and finding more innovative ways to solve them.”.
Joaquin Gonzales – Co-Founder and CRO of Reworth
With almost 130 Million inhabitants, Mexico’s startup’s eco-system has seen an increase in entrepreneurial activity to provide more Mexican with access to banking, insurance, medical solutions, and more. As a result, investors turn to Mexico and other Latin American countries.
For many entrepreneurs, this is an excellent opportunity. However, while the fundraising process can be a defining point in the trajectory of a startup, it is not an easy task. For one, companies need to condense their essence and value in a time-constrained pitch deck to potentially captivate investors, all considering that the chances of succeeding are slim. VCs are exposed to 1,000 companies a year and invest in 4; moreover, only 0.05% of startups raise their target capital.
Funded in 2020, Reworth is a Mexico-based startup that seeks to help financial institutions deliver better benefits to their customers by connecting them with relevant merchants through cash rewards. “We started the business because we realized that a lot of fintechs and banks have a problem engaging with their customers,” Raphael Kappeler, the company’s CEO, said.
The company works at the intersection of financial institutions, merchants, and end customers. Upon embarking on their seed round of fundraising, the challenge, as described by Kappeler, was to explain a complex model clearly and cohesively and transmit the company’s vision while building a robust pitch deck.
In July 2021, and three weeks after our last working session, the company closed its seed round – landing 2.8M USD.
The round was led by the Latin American VC firm ALLVP, with the participation of New York-based FJ Labs and Gilgamesh; and the San-Francisco based Soma Capital. This new round brings Reworth’s total raised to date to about 3.2 million USD.
In internal analysis, Keppler and Gonzalez indicate that their pitch deck improved by 120% and that they felt 95% more investor-ready.
When asked about our work, Keppler said, “he[Nir] has been a driving force behind our fundraising success, and every second is worth it”.