Apple is with no doubt one of the best companies in the world not only from a business perspective but also from a design perspective. Apple has been leading the market with unique and simple design for the last 3 decades and probably will continue doing so. Many companies try to imitate what Apple is doing though it is not easy. Steve Jobs referred to artists’ role in the process of designing Apple’s products and it is no wonder that his perspective and beliefs got into the Apple employees training program. In one case Apple uses Picasso’s sketch The Bull. In this series of 11 lithographs, Picasso simplified the way bull looks to simple and elegant lines, exactly as Apple does with its products. These lithographs aim to teach Apple’s employees a way of looking at things we use daily and creating simple, minimal and beautiful designs. “You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do,” one Apple employee who study in the Apple University told the New York Times.
Read more in Brian X. Chen’s article, Simplifying the Bull: How Picasso Helps to Teach Apple’s Style, as the New York Times elaborates more about Apple University.
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Steve Jobs on Artists and Apple’s Design:
Apple’s Design way: